Web analytics especially designed for B2B product companies. Review engagement. Recognize leads.
B2B product companies in semiconductor device, semiconductor processing equipment, medical equipment, photo voltaic systems and similar industries are looking for smarter ways to understand how the product information and digital assets on the websites are being utilized by potential customers.
Marketing and Sales groups would love to know not only what products are being sought after on the website but also be able to identify the Companies visiting the website as potential business leads.
LogiKlu specializes in providing website analytics for "individual products" that include a composite view of Companies showing interest in products by consuming information and taking various actions such as downloading documents, software or viewing video. And you can dig deeper to peel a few more layers of the data to review levels of engagement and depth of interest. LogiKlu offers ways to add target customers to the Watch List and be alerted on their visit.
The concept of LogiKlu stemmed from the realization that Marketing and Sales teams in B2B product companies are not getting any actionable insights on product demand or business leads from the popular web analytics software.
The concept of LogiKlu stemmed from the realization that Marketing and Sales teams in B2B product companies are not getting enough actionable insights on product demand and business leads from most web analytics software solutions.
“During my stint in the semiconductor industry both in Marketing and Business Unit management, I missed having a tool that could provide meaningful insights on the utilization of digital assets on the website and deliver business leads. These “deployed assets” could be a great source of business intelligence. But most website analytics solutions seem to focus more on potency of Ad Words, Heat Maps and plethora of generic traffic statistics leaving a huge vacuum in deciphering “depth of engagement” with specific products to filter Hot leads. This led to the development of LogiKlu, a website analytics tool that marketing and sales team have been seeking perhaps for a very long time.”Subrata Chatterji, Founder, LogiKlu Analytics