Web analytics especially designed for B2B product companies. Review engagement. Recognize business leads.

B2B product companies in the semiconductor device, semiconductor processing equipment and medical equipment industries etc.that typically do not sell products online are looking for smarter ways to understand how the product information and digital assets offered on the websites are being utilized to reflect sales prospects. Marketing and Sales groups would love to know not only what products are being sought but also identify the visiting Companies as potential business leads.

LogiKlu specializes in providing “product specific” analytics including presenting a composite view on software download and consumption of data sheets by customers for each product. And you can dig deeper to peel a few more layers of the engagement and levels of interest to see more details. It offers ways to add target customers to the Watch List and be alerted on their visit.

The concept of LogiKlu stemmed from the realization that Marketing and Sales teams in B2B product companies are not getting any actionable insights on product demand or business leads from the popular web analytics software.

The concept of LogiKlu stemmed from the realization that Marketing and Sales teams in B2B product companies are not getting any actionable insights on product demand or business leads from the popular web analytics software.

“During my stint in the semiconductor industry, in several companies from Silicon Valley Group, ASML to Aviza Technology, both in corporate marketing and Business Unit management, I missed having meaningful insights on the utilization of digital assets on the website. These “deployed assets” could be a great source of business intelligence. But all website analytics solutions seem to focus more on potency of Ad Words, Heat Maps and plethora of generic traffic statistics leaving a huge vacuum in deciphering “depth of engagement” with specific products to filter Hot leads. This led to the development of LogiKlu, an analytics tool that marketing and sales team have been seeking.”

Subrata Chatterji, Founder, LogiKlu Analytics

The “Executive Dashboard” provides ready-to-use reports that gives a full snapshot on almost everything, viewable right on your mobile – “analytics on the go”. Every report in LogiKlu has been designed for the end user’s direct use with no additional analytics needed.

The Product Lead Analytics offered with Lead Score based on “Level of Engagement” and “Depth of Interest” is designed to be a great tool for Marketing and Sales to see demand of products and plan for the future. The Product Activities reflect on the traction from referral sites as well as actions taken on the website as a culmination of the journey during the visit.

LogiKlu is a marketing tool conceived by marketeers for marketers.